A correctly engraved or laser etched serial number should be able to confirm if the watch is real. Send a request to the manufacturer with a photo of the watch to validate the serial number to be. Check to make sure that the serial number of the watch is correct. Call the customer service number located on the Movado website and cross-check the serial number with a company representative. The company meticulously catalogs all watches made and shipped out, and its representatives will be able to tell you whether you have a real Movado watch.
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Movado is a Swiss watch company founded in 1881. Movado watches belong to the Movado Group, which also sells Coach, ESQ Swiss, Ebel, and Concord watches, to name a few. A majority of Movado watches are quartz, which means they are battery-operated, but some have an automatic movement, which means they self-wind with the natural movement of your wrist. Knowing the model number is necessary when ordering parts or doing maintenance.
Turn the watch face down so you are looking at the back of the watch case.
Locate the two sets of numbers on the back of the case. You will see 'MOVADO Swiss Made' at the top and the numbers will be toward the bottom.
The top number is the model number. On most new Movado watches, the model number will begin with 260 or 06.